Despite all the hype and attention surrounding Facebook and it’s 1 billion active users, it actually has surprisingly low usage when you look at it in perspective of overall population. For instance, only 36% of US citizens have a Facebook account.
Email on the contrary is much more common, with users needing to have an email address for almost everything they do on the web (except search).
Combine this with the fact that email is the preferred method of communication for 74% of online adults and email marketing should be at the top of every small businesses list of marketing activites.
In this post, we’ll share with you three tips for building your email list like a pro.
Add a signup box to your website
If you’re providing valuable content via a blog, news feed, etc. then it’s quite possible that people want to sign up and receive these updates via email.
Derek Halpern of Social Triggers is a master list builder, and he recommends adding a signup box to the following places on your website:
- At the top of your sidebar – Majority of blogs will have a sidebar (the smaller column on the left or right of your page) and most CMS system will allow you to add widgets to this. Add an email signup form to the top of your sidebar.
- After each single post – If a reader stumbles across your content and is interested enough to read it to the end, chances are you’ve made a good impression on them. So why not capture that and ask them to register for updates right away?
- The bar across the top of your site – Software like Hello Bar and Viper Bar allows you to easily add a coloured bar to the top of your site that draws the users attention. By adding your email subscribe box here, you can draw significant attention to it and drive signups.
Harness exist customer databases
If your like the majority of small businesses, you probably have a lot of customer information stored in disparate systems like your accounting program, your eCommerce platform or a CRM.
Using a service like OneSaas, you can automatically synchronise customer information from your accounting, eCommerce or CRM program to Email Marketing Software like MailChimp (who provide an easy way to manage your email list, send emails to them and track results). From there, you can send customers email newsletters, special offers, etc and make sure your business remains top of mind.
Ask for it in exchange for something
Many successful organisations ask for a users email address in exchange for something of value, such as an eBook, product sample or free trial.
For instance, Marketo regularly produces highly informative, free eBooks on topics like Email Marketing, Lead Generation, etc. but asks for a users email address before download which they then use to market to that person.
Similarly, Salesforce put email signup forms before the product videos on their website and they then have their sales team follow up with these people to attempt to close the deal.
It’s likely that you or someone in your organization knows a fair bit about the industry you serve, so consider putting together some informative content and asking for a persons email address before they can access it. (Hint: you can use services like InstaPage or Unbounce which make it very easy to setup a ‘landing page’ that allows you to capture a users email address before they can access your content).
Have you built yourself a nice little email list? How did you do it and what kind of results did you get? Share your story when you share this post!